Build a Strong Social-Media Presence

Build a Strong Social-Media Presence

Running a social-media strategy is just like any other process: It takes time. There are no shortcuts, you just need to be agile.

So when you decide to join social media, make sure that your strategy is not just “post and run”.  Be active in the community, follow and reply to your customers. True, there are times when you do not have access to the Internet and you are just happy to be able to get a post out, but to me, that would be the exception. For instance, if you were traveling, you may not have access to the online world 100 percent of the time, but even then, you should check in and respond as soon as possible.

  Another one of my favorite social-media suggestions is to limit your tweets per day.  I’ll admit that I used to tweet way too much, but I now post about one per hour on average.  (That is, unless I am working on promoting an event or participating on a chat.) Do what works best for you but moderation is always a good rule to follow, as it is nice to give your audience a break.

 The Ultimate Guide to Outreach on Social Media

Also, you don't always have to broadcast from your social-media page; you can say your piece by commenting on others’ social-media channels.  I usually hop on all my social channels and watch what others are up to and really engage with them. Try to comment rather than just like or re-tweet, because that does not open the door to starting a conversation.

 Reconsider have all your social-media posts automated. If I hand-selected the content and want to share this with my followers globally but just can't do it right now, it is sometimes better to wait.  I’ve noticed that my fans do not have a problem with me responding at a later time.  We cannot possibly acknowledge, return or reciprocate every social-media transaction, but I do the best that I can.