How Much Time People Spend On The Major Social Networks

How Much Time People Spend On The Major Social Networks

We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. That’s why Facebook gets so much attention. With 1.2 billion monthly active users, it’s a beast

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Here are our findings: 

• Social is now the top Internet activity: Americans spend more time on social media than any other major Internet activity, including email.
• Social-mobile rules: 60% or so of social media time is spent not on desktop computers but on smartphones and tablets.  
• Facebook attracts roughly seven times the engagement that Twitter does, when looking at both smartphone and PC usage, in per-user terms. 
• Snapchat is a smaller network than WhatsApp, but outpaces it in terms of time-spend per user. 
• Pinterest, Tumblr and LinkedIn made major successful pushes last year to increase engagement on their mobile sites and apps. The new race in social media is not for audience per se, but for multi-device engagement.